Active PR, the strategic public relations and marketing communications consultancy based at Dubai Media City, is pleased to announce that 3i Infotech has joined the Agency’s expanding client base. 3i Infotech selected Active PR based upon a solid combination of experience in the field of IT Public relations, intelligent PR practice and a proactive approach to Client - Media development.
3i Infotech, a global leader in enterprise business solutions for SMB, enterprise businesses, the insurance industry, banking, retail logistics & distribution industries has witnessed strong regional and international growth over the last few years. Deriving much of its strength from cutting-edge, research-intensive industry solutions, 3i Infotech has attained a reputation for quality and versatility across major verticals in the region & internationally.
“We’re very pleased with the addition of 3i Infotech to the Active PR Client roster. They’re a strong and innovative company that complements our existing Client base. 3i Infotech appreciates process driven strategic PR and we look forward to providing them with this,” says Louay Al-Samarrai, Managing Director of Active PR.
3i Infotech joins a wide portfolio of Active PR clients that include Xerox International, Maxtor Corporation, SITA and Orthogon Systems, all of which retain a strong presence in regional IT and business sectors.
“Our company was looking for a PR Agency that understood the market and media trends throughout the Middle East,” says Hari Padmanabhan, President and Executive Director of 3i Infotech. “Active PR covers the region and understands our business along with our continued success in the market place. We look forward to working with Active PR and meeting our marketing objectives for the region and beyond.”
3i Infotech was recently named by the annual IDC 2005 MENA Report, the third largest regional enterprise business solutions provider in the Middle East & North Africa region.
Active PR has grown significantly over the past couple of years with nine full time Clients. The company has further plans to expand with the addition of several new clients in the coming months.
About 3i Infotech Limited (Formerly ICICI Infotech Limited)
3i Infotech Limited provides a range of information technology solutions for insurance, banking & finance, e-governance, manufacturing, retail & distribution. The company is SEI CMM Level 5-compliant for its software business and ISO 9001-certified for its Infrastructure Services.
Using its domain knowledge and though continuous investment in technologies, 3i Infotech Limited helps corporations in their businesses through its expertise in enterprise-class software solutions, software services, information security consultancy, IT infrastructure and disaster recovery solutions. 3i Infotech servers customers in 45 countries and has a presence across 4 continents.
For almost two decades, 3i Infotech has been servicing the Middle East and Africa region. 3i Infotech’s list of more then 500 customers includes those in the GCC countries, Sudan, East & West Africa, South Africa, Mauritius, the Central Asian Republics and the Mediterranean countries.
About Active PR
Active PR and Marketing Communications Consultancy, was founded in 2002 and is located in Dubai Media City. Its mandate is to provide regional strategic public relations and marketing communications consultancy to Clients looking for relevant and realistic communications programmes in the Middle East. Active PR’s process combines extensive regional market knowledge and process driven approaches that deliver proactive public relations. Active PR’s Clients include Xerox, myTravelChannel.com, SITA SC, SITA INC and Maxtor.
