Treasure Hunt, a competition organized by CineStar for movie buffs during DSS 2007 will culminate in a grand finale on August 28th, where 100 winners from the CineStar website contest will test their luck for the chance to win a grand prize locked away in a treasure chest.
A raffle draw, conducted by a DSS representative, will pick three people who will each be given a key to unlock a chest. Only one among the three will be able to open the chest. Aptly named 'Treasure Hunt', the final event will be held at CineStar Cinemas in Deira City Centre with prizes being sponsored by MasterCard and UMI Pearls.
Natasha Sawhney, Marketing Manager for CineStar Cinemas said, "Treasure Hunt has witnessed a fabulous response over the past weeks and we are delighted that our partnership with DSS has created such an exciting event. DSS 2007 has been an ideal opportunity for CineStar Cinemas to highlight movies as an essential element of summer entertainment."
The 100 winners have been invited by CineStar and DSS to enjoy “Hairspray”, a Hollywood blockbuster at Deira City Centre. The website competition, involving quizzes and games, coincided with the launch of DSS 2007 on June 21st, and ended on August 16th. The eight-week event witnessed a huge response with almost 5,500 registrations.
Dubai Summer Surprises 2007, being organized from 21st June till 31st August, celebrates a special edition in its 10th year. With only nine days left for DSS 2007 to end, Dubai witnessed numerous exciting family entertainment activities and irresistible shopping promotions, in addition to opportunities for winning valuable prizes. DSS has played a crucial role in strengthening Dubai's position as one of the favourite summer destinations in the world.
Launched in 1998, Dubai Summer Surprises was conceived as the foremost family entertainment event during the summer season for the whole of GCC. Targeted at visitors from outside the UAE and within the country, DSS has been a major entertainment and shopping attraction since its inception and witnessed 1,875,000 visitors in the year 2006 compared to 600,000 in 1998. The event has succeeded in positioning Dubai as the leading summer destination in the region.
The ten-week event is a celebration of different surprises that offer visitors and shoppers the perfect family entertainment opportunity and the ideal combination of shopping and adventure. Over the years DSS has hosted numerous surprises such as Food, Water, Global, Ice, Flower, Sports, Heritage, Arts, Techno, Cartoons, Colour, Sweets, Knowledge, and Back-2-School. The summer event lays special emphasis on children, who are provided all the opportunities to hone their skills while enjoying a fun-packed ten weeks of activities. DSS also has its own mascot, Modhesh, the ever smiling brand ambassador who embodies everything that the event stands for – fun, excitement, brightness and unlimited joy for children.
Dubai Summer Surprises as a venture has contributed significantly to the economy of Dubai and continues to do so by enhancing different economic sectors during a lean period of economic activity in summer. An increase in visitor expenditure from AED 850 million in 1998 to AED 2.57 billion in 2006 is a clear indication of the event's ability to drive economic growth during summer. Into its tenth year, Dubai Summer Surprises has come a long way by building on the successes of the previous editions and aims to create a benchmark for future years to provide the three most important characteristics of the event – shopping, winning, and entertainment.
