Furnishing ones home is an inevitable necessity in all of our lives. However lack of selection in the market and the intimidation of styling your home means that many people turn to mainstream furniture stores as the easy solution to generically furnish and style their homes, denying their house the personal character that turns a living space into a home.
Rachel Ashwell’s ‘Shabby Chic’, a global brand of home furnishing and bedding products has become a name synonymous with 17th century English and French-country inspired style and warmth that combines the elegant qualities of unique vintage pieces with romantic pastel tones and designs in home decor. ‘Cottage Chic’ home décor and gift store, opening today in Dubai, offers the full Shabby Chic range of products as well as hand-selected lines ,fine linens ,uniquely individual pieces from around the world.
Products on offer range from furniture items, extensive bedding selection made of fine linens, decorative pieces for the entire house, rugs, botanical candles, clocks, art pieces, reproduction vintage French jewellery and many more.
In the Shabby Chic décor concept , beauty and elegance of the products does not detract from the functional practicality of them. Ashwell’s highly reputable sofa designs and ever famous slip covers don’t only unite superior comfort with warm elegance but are also easily maintained by just machine washing them, proving that functionality doesn’t need to be compromised in the strive for design sophistication. Sometimes beauty is its imperfection and its uniqueness .
“Cottage Chic stands to offer Shabby Chic style cosy home décor and gift items that are currently not in the UAE market,” commented Ayoub Ahli founder of Cottage Chic home décor . “Due to the lack of variety and repetition of goods in the market, there is a trend towards mainstream bulk-manufactured furnishing items which means that many of the homes end up looking alike. Our aim is to create an outlet that will carry items that are not main stream as well as limited in quantity. Within the Shabby Chic style we will bring in products from different makers with small quantities so that the likelihood of seeing the same items at someone else’s house is very small. Having a large variety of the accent pieces will allow for you to make your space your own by just combining your favourites. Rest of the stock will continuously rotate including the addition of one-off antiques collected from my travels around the world. This means that fans of the products can visit Cottage Chic on week to week basis and always find something new and interesting thing to add to their personal living spaces that will only be at their homes” he further added.
Cottage Chic home décor actively promotes a mix and match theme to strengthen the personal touch to the home. By incorporating individual style into the product selection process, customers are sure to be creating a truly unique living and cosy environment added Berna Ramey ,concept specialist for Cottage Chic home décor .
Part of the focus of Cottage Chic home décor brand is ;bedding, room décor and gifts items for babies. Ms. Ramey recognised that there also is a gap in the market for quality baby bedding, room décor items, personalised gifts and limited variety of products for babies currently in UAE. Cottage Chic home décor has therefore extended their line into baby world, called ‘Little Cottage’ which is currently in Mercato Mall. One of the unique features of Cottage Chic’s products is the monogrammed items for the new ones that further builds on the personal touch to ones gifts as well as ones home.
“After seeing the store if the decoration world still seems a bit scary, that is not a problem,” continued Ms. Ramey. “With our personal touch department we can pull it all together for you as part of our customer service.
You can also customize your home by selecting different finishing's on the furniture pieces and selecting patterns of fabric that suite's your taste,” she concluded.
Cottage Chic as well as Little Cottage will offer gift registries for wedding, baby and birthday as part of their extended costumer service.
Walking into Cottage Chic will take you back to the countryside’s of Europe in the 17th century charm with modern day comfort and function.
