Mercedes-Benz scores top marks in customer satisfaction study

Mercedes-Benz customers are the most satisfied. The proof comes with the results of the latest study undertaken in Germany by the world-renowned market research organisation J.D. Power and Associates into the satisfacton of car buyers. 

The Mercedes-Benz C-, Mercedes-Benz E- and Mercedes-Benz M-Class each scored the best marks in their respective segments. In the category Service Satisfaction, the three-pointed star also once again secured first place among the premium brands. In addition, the E-Class has won silver in the editorial awards of more than 500 tests and pre-purchase consultations. 

“We are pleased and proud for our Mercedes-Benz models receiving the best scores against our competitors, and this only comes as an appreciation for the brand and our commitment in delivering what we claim – The Best or Nothing. No matter the model segment, the high quality element charecterises all Mercedes-Benz cars from the Executive Sedan, C-Class to the Premium Executive Saloon, E-Class and the luxury SUV, M-Class,” said Frank Bernthaler, Director Sales & Marketing, Mercedes-Benz Cars, Daimler Middle East & Levant. 

The strengths and weaknesses of a car are best shown in its day-to-day running. This realisation lies behind the J.D. Power 2011 Vehicle Ownership Satisfaction Study (VOSS^SM), a far-reaching survey of how satisfied car owners are with their vehicles. The results appear as a list that ranks more than 100 models from 28 manufacturers in eight categories. The current study shows Mercedes-Benz models in first place three times, while the brand also scores exceptionally well when it comes to service: 

In the ranking "Overall VOSS^SM – Compact Executive", the top slot is taken by the C-Class, reflecting the fact that its customers are the most satisfied among those of all models in the Midsize Premium category.

The E-Class takes first place for customer satisfaction in the Executive Luxury Car ranking, followed by the Mercedes-Benz S-Class.

The M-Class leaves all other models in the "SUV" (Sport Utility Vehicle) segment in its wake when it comes to customer satisfaction.

Mercedes-Benz took first place ahead of all other premium-brand manufacturers in the service satisfaction category. 

Launched recently across the Middle East, the new C-Class is a comprehensive modernization. A total of more than 2000 new components distinguish the latest generation of the Mercedes-Benz C-Class from its predecessor. It is the highest-selling model series, and therefore of particular importance for Mercedes-Benz. In terms of drive and protection systems the new-generation C-Class sets completely new standards in its segment with respect to perceived value, safety, comfort and quality. 

The C-Class and Mercedes-Benz CLK were already the winners in their segment in 2010. First place across all brands was taken by Mercedes-Benz. In the category of service satisfaction, Mercedes-Benz was also already placed well ahead of its premium-class competitors in the 2009 and 2010 studies. Customers were asked for their views on criteria such as the friendliness of the service advisor, the condition of the equipment used and the thoroughness with which any servicing or maintenance work was undertaken. 

The results are based on more than 500 tests and pre-purchase consultations as well as on almost two million driven kilometres, and add up to a well-founded guide for buyers. 

Mercedes-Benz vehicles thus take the lead among some of the most desirable premium passenger cars, whilst also proving themselves in terms of their excellent reliability and value retention.