Sears pulls 'Kafir' hat from shelves after complaint from Muslim activist

Published October 22nd, 2015 - 08:07 GMT
The controversial hat is now longer available for sale on the Sears website. (Twitter)
The controversial hat is now longer available for sale on the Sears website. (Twitter)

Popular US department store chain Sears is halting sales of a baseball cap embroidered with the word “Kafir” after a prominent Muslim activist called it out on Twitter this week. The hat, available since September 1st, was sold by a third party through the Sears online marketplace and is considered by many to be Islamophobic. 

Imraan Siddiqi—executive director of the Arizona branch of the Council on American-Islamic Relations (CAIR)—challenged Sears over Twitter for selling the hat and they quickly responded. He criticized the company for potentially being involved in the outfitting of "armed mosque protestors".

Arabic for non-believer or infidel, Kafir is a hard-hitting term for Muslims. But in recent years, clothes bearing the provocative phrase have risen to popularity among many anti-Muslim protesters, who see the term as a badge of honor.

Siddiqi’s actions prompted an ugly Twitter backlash of their own and even triggered the claim on some radical anti-Islam websites of an attack on freedom of expression. He responded with sarcastic humor.

Of course, Siddiqi wasn’t calling for legal action against Sears but merely pointing out its awkward presence in the mega-store. In a later tweet, he even urged people to thank the company for their quick response.

By Kane Hippisley-Gatherum