Iomega signs Jumbo Electronics IT Distribution Division as in-country B2B distributor

Press release

Published July 25th, 2011 - 09:32 GMT

Deepak Khetrapal CEO, Jumbo Electronics

Iomega, an EMC company and a leading innovator in digital storage and content management solutions, today announced signing Jumbo Electronics IT Distribution Division as an in-country B2B distributor in Dubai, United Arab Emirates.

Data protection solutions vendor Iomega, which is a subsidiary of storage giant EMC, has strengthened its Small and Medium Business prescience in UAE, Oman & Bahrain distribution network, striking a deal with Jumbo Electronics. Iomega reckons that its latest channel move will ensure its B2B products and solutions are readily available to System integrators, Surveillance SMB market, SMB Resellers and VARs in the UAE, Oman & Bahrain.

“We are focusing on the SMB channel, this comes as part of a wider plan along with Iomega investment in the ME region to be in ground to support the SMB market at the same time support the SMB business to business distribution structure, with Jumbo being on board we are fulfilling another part of our B2B formula, Jumbo IT Distribution has been chosen because of its strength and reach to different channel segments, whether it is System integrators, resellers or corporate resellers. We are confident Jumbo will be an important addition to our existing distribution partners in UAE, Oman and Bahrain where there is room for all to grow," explained Cizar Abughazaleh, regional director for the Middle East, Africa and Turkey at Iomega.

Mr. Deepak Khetrapal CEO, Jumbo Electronics has said that Jumbo’s initiatives towards being a strong broad based distributor and our drive to grow our “Value business” in GCC markets has been instrumental in this distribution tie-up with Iomega and we are confident that together with Iomega we will make this relationship fruitful for both companies. This association will assist us in providing world-class network storage products through our strong & loyal partner base across the region.

“Our partnership with IomegaB2B is another step to fuel our strategic approach of having world class brands in our portfolio and offer the best-class-products to our growing Partner community,” added Mr Arshad Chishty, Business Head – IT Distribution, Jumbo Electronics.

Background Information

Jumbo Electronics

At Jumbo, we are passionate about technology and even more passionate about earning the trust of our customers.

Few things signal the dawn of a new era like the revolution that Jumbo heralded into UAE over 40 years ago. The late Mr. M R Chhabria founded the company that went on to transform the consumer electronics landscape in UAE and grew into what we are today - a formidable corporate.

Guided by our founder’s philosophy and defined by our varied portfolio, unique strengths and skills, we have grown from strength to strength over the last four decades. Through strategic diversification, we aim to create a future where everyone has access to the best that the world can offer.

We believe in the significance of long-term partnerships – precisely why our brands, customers, associates and employees have been our long-standing allies and will remain with us in our march towards a bigger and brighter tomorrow