When news broke at the tail end of 2019 that Nike was controversially ceasing its direct-sale agreement with Amazon, it raised a few eyebrows. Despite Nike’s undeniable brand awareness and loyalty, Amazon is the world’s largest marketplace. It delivers unparalleled scale and offers brands significant global reach of addressable, retail-focused audiences that they might not otherwise be able to acquire or convert. However, amidst a variety of counterfeit concerns, the ...