Ooredoo Invites Visitors to ‘Take a Different Turn’ This Khareef Season

Every Khareef tells a different story. This year, Ooredoo Oman is inviting residents and visitors to “Ghayyir Laffa” (غيّر اللفّة) - Take a Different Turn - encouraging them to discover new places, embrace new experiences and explore more of Dhofar, knowing they can stay connected wherever the journey takes them.

As one of the principal sponsors of Khareef Season 2026, Ooredoo is helping shape the season through one of the widest mobile networks across Salalah and the Dhofar Governorate, alongside family entertainment, community initiatives and customer-focused connectivity solutions that enable visitors to enjoy every moment of the season with confidence.

Whether exploring Dhofar's iconic attractions or venturing into the mountains, customers can rely on Ooredoo's extensive 5G coverage to stay connected throughout their journey. The company's continued investment in network infrastructure ensures reliable connectivity across key destinations, allowing families, friends and businesses to share experiences and stay connected wherever the season leads them.

To make staying connected even easier during Khareef, Ooredoo is also offering a range of seasonal connectivity solutions designed specifically for visitors and residents. These include dedicated tourist plans that offer greater value than international roaming, attractive unlimited mobile data packages throughout the season, and the flexibility for existing Home 5G customers to take their modem to Dhofar at no additional cost. 

Bringing the spirit of "Take a Different Turn" to life, Ooredoo will also host a vibrant programme of family entertainment across four consecutive Fridays from 24 July to 14 August at UpTown, Atyn. The venue will come alive with live stage performances, interactive activities, audience competitions and exciting giveaways, creating memorable experiences for families and visitors throughout the Khareef season.

Beyond entertainment, Ooredoo's sponsorship also reflects its long-term commitment to the Dhofar community. On 30 July, the company will lead the planting of 1,000 Luban (frankincense) trees, supporting environmental sustainability while helping preserve one of the governorate's most treasured natural and cultural symbols. The initiative forms part of Ooredoo's broader commitment to creating a positive and lasting impact in the communities it serves.

Ghaneem Al Mashikhi, Director, Dhofar Region at Ooredoo Oman, said: "Our ambition is to contribute to Khareef in ways that create lasting value for both the governorate and its visitors. That means strengthening connectivity across the region, supporting local initiatives that leave a positive legacy, and creating experiences that bring people together. 'Take a Different Turn' reflects this commitment by encouraging people to experience more of Dhofar, backed by the reliable connectivity they need throughout their journey."

Every year, Khareef Season attracts hundreds of thousands of visitors from across Oman and the GCC, transforming Dhofar into one of the region's most celebrated tourism destinations. Through its investment in advanced connectivity, meaningful community initiatives and memorable visitor experiences, Ooredoo continues to demonstrate that sponsorship extends beyond brand visibility, helping people stay connected while enriching the moments that matter most.