As artificial intelligence, financial technology, data analytics and digital commerce reshape the global business landscape, the American University of Ras Al Khaimah (AURAK) has revamped its business programs to equip graduates with the knowledge and capabilities required for an increasingly technology-driven economy. Following approval from the UAE Commission for Academic Accreditation (CAA), AURAK’s School of Business has introduced significant enhancements to its Bachelor of Science in Business Administration, including updated majors in Finance and Financial Technologies and Digital Marketing Management, alongside a new Entrepreneurship concentration. The changes reflect a broader ...