ALBAWABA - A new, controversial campaign has recently flooded the Arab side of social media, with users calling for the boycott of "useless" influencers in Dubai who have gained millions of followers and views over the years.
The targeted campaigns titled "Boycott the influencers" and "Unfollow Dubai Squad" urged Arab social media users to unfollow some content creators with claims that they are misleading the public with their luxurious lifestyles, stemming issues like unrealistic expectations.
Some stated that many Arab influencers are making netizens "dumber" due to the nature of their content, describing it as non-educational and lacking in substance.
Why are people boycotting popular Arab TikTok influencers?
On the contrary, several others touched on different topics, including allegations of exploiting followers to gain fame and profit, promoting boycotted products that support the ongoing Israeli aggression on Gaza, and staying silent about the war.
The famous Arab influencers being targeted in the campaign include Asala Maleh, Narin's Beauty, Sherin Amara, Osama Marwah, Sara Al-Wara, Ghaith Marwan, Noor Stars, Shahad, and many more.
While the impact of the campaign cannot be measured at the time of reporting, smaller content creators have complained about being affected by the boycott. They have taken to their official social media accounts to showcase the decline in followers, adding that they have nothing to do with the targeted influencers.
