Vogue just sued rappers Drake and 21 Savage over fake magazine cover to promote new music.
The pair recently released their latest album 'Her Loss' on Friday, and for their promotional campaign they faked a Vogue magazine cover of themselves, and full magazine mockups.
And images of the fake issue went viral on social media with posters going up in New York, and issues were handed out in the streets of Miami and Lost Angeles.
Drake & 21 Savage are being sued over their fake Vogue cover ?
— Kurrco (@Kurrco) November 8, 2022
Condé Nast, the company which owns Vogue, wants at least $4M in damages pic.twitter.com/9abMaUgTol
Being proud of the new promotional campaign was the Hotline Bling hitmaker, as he took to his Instagram account to share the new cover art, writing to his Instagram page: 'Me and my brother on newsstands tomorrow!! Thanks @voguemagazine and Anna Wintour for the love and support on this historic moment.'
According to TMZ HipHop, the editor-in-chief at Vogue, Anna Wintour has reportedly asked the duo to take down all the promos using Vogue's name, however, no action have been taken.
a street teamer just handed me a copy of this. it's not a real magazine - it's a photoshopped version of Vogue's October issue with a bunch of promo art for 21 and Drake's new album. pretty funny stunt. https://t.co/RJ8587nD5H pic.twitter.com/SeTD5Ozsh5
— Simon Vozick-Levinson (@simonwilliam) October 31, 2022
The owner of the iconic magazine, Condé Nast has sued Drake and 21 Savage for 4 million American dollars on Monday over 'unauthorized promotional use of the brand'.
The rappers' "disregard for Condé Nast's rights and left it no choice but to take legal action.
By Alexandra Abumuhor
