ALBAWABA - Nike and Kim Kardashian ’s Skims collaboration delayed indefinitely due to production issues.
According to Bloomberg, the launch of NikeSkims has been postponed, so customers who were eager to acquire that sculpted Kardashian appearance will have to wait a little longer.
NikeSkims is experiencing production delays, the business source claimed on Wednesday, citing people with knowledge of the situation.
In an X post in February, Kardashian, the co-founder and chief creative officer of Skims, described NikeSkims as "a new brand coming this spring for the body-obsessed."
US media personality Kim Kardashian (Photo by Etienne LAURENT / AFP)
According to Bloomberg, Nike CEO Elliott Hill stated in March that the first "comprehensive collection" from the new brand would likely be accessible during the fiscal quarter that concluded in May.
According to an unnamed insider who spoke to Bloomberg, Nike plans to launch the new brand later this year.
The partnership with Skims will encompass training wear, footwear, and accessories "designed to meet the unique needs and preferences of women athletes around the world," according to a February Nike news release.
The press announcement stated, "The new brand combines SKIMS' passion for the female form and innovative search for solutions for every body with NIKE, Inc.'s world-class approach to advanced innovation, sport science, and athlete insights."
Nike stated at the time that a "global expansion" was planned for 2026 and that the first collection would make its domestic debut in the spring.
The release date of the initial collection and its follow-up worldwide line is still unknown. Additionally, consumers are still unsure of the precise clothing items that will be part of the collection.
In a February news release, Kardashian stated, "Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women."
"This collaboration is the result of that common vision, providing product that is painstakingly crafted to sculpt and perform for every body," she added. Each and every element has been meticulously thought out and obsessed over.
