Hello high fashion hijab! Dolce & Gabbana debuts couture line for Muslim women

Published January 7th, 2016 - 08:22 GMT
The Italian fashion house have launched first collection for Muslim women. (Dolce & Gabbana)
The Italian fashion house have launched first collection for Muslim women. (Dolce & Gabbana)

Its form-fitting gowns are a staple of the red carpet and its muses include Hollywood screen sirens such as Monica Bellucci and Scarlett Johansson.

But now famed Italian fashion house Dolce & Gabbana has turned its attention to a more modest offering with its first range of hijabs and abayas - the loose, full length robe favoured by some Muslim women.

The collection, which was revealed via the Arabian branch of the website Style.com, mainly comes in black and neutral hues although there is a smattering of print. 

Photo: Dolce & Gabbana.

The fashion site said the collection 'celebrates the inimitable dolce vita that is distinct to us in the Arab world.'

But it's still distinctively D&G with a sprinkling of the daisies, lemons, and red roses that appear in the brands Spring 2016 collection, as well as a sprinkling of playful polka dots. 

The abayas and hijabs come in sheer georgette and satin weave charmeuse fabrics, and D&G signature lace detailing is also a strong presence.

One floating neutral coloured abaya is heavily embellished with intricate black lace, echoing the brand's penchant for dramatic femininity, while another is embellished with an all over lace pattern.

Stefano Gabbana also announced the launch of the collection on his Instagram page, with the hashtag #dgabaya. 

No information has been released as yet on how much the pieces will cost or what regions they will be available in.

However, the collection is already receiving a hugely positive response from fashion fans online.

'It's so amazing to see you create this,' Melissa Marsella wrote on Instagram. 'There are a lot of lovely ladies that will look and feel absolutely incredible because of you.'

Olenkarogan said she thought the designs were 'perfection', while an excited user 4mm1na said the collection is 'totally on my buy list'.

Rexkless_x also praised D&G for paving the way for more designers to make high fashion clothes for Muslim consumers. 

'For D&G to even make a line like this will make others realise there's a competition going on,' she said. 

'And soon all high end designers will be making abayas and it will be a success we can finally wear designer clothes with good material and designs.'  

Philistine Ayad took to Twitter to praise the designers, saying: 'Thank you for seeing that there is beauty in our differences. #MuslimandProud.'

Both Kelly Hidge and The Cloaked Room declared they were 'obsessed' with the collection. 

Yalla Spree added: 'Now that's one clothing line we're definitely looking forward to.'

However, not everyone was so effusive in their phrase however, with some branding the collection outdated. 

Rexkless_x wrote on Instagram: 'It's good for a first timer designer like this. But its still so 2007 in the Middle East. It's only 2015 in the West's eyes.'

Last year, Stefano Gabbana revealed the design duo would be creating a range for Muslim customers in an interview with The National newspaper. 

'I’m really fascinated with the Middle East and we’ve just completed a prêt-a-porter collection of abayas and sheylas,' he said. 

'Pieces have some lace, embroidery and some prints – but not too much,' he said. 

At the time he said the collection would be available in the United Arab Emirates in October 2015, but the launch has only just been announced. 

Catering to the Muslim market is a growing focus for luxury designers and high street brands alike.

A report by Thomson Reuters found that Muslims spent $266 billion on clothing and footwear in 2013. 

The report also predicted that figure to increase to $484 billion by 2019.

Growth in retail in the Arab world is currently outpacing Asia and Russia.

Tommy Hilfiger and DKNY have launched capsule collections for Muslim customers. 

And Monique Lhuillier has designed a range of caftans for the luxury online retailer Moda Operandi. 

Online designer clothing retailer Net-a-Porter provides a 'Ramadan Edit'.

On the high street, while Zara and Mango have also offered specially themed collections during the holy month.

Late last year H&M featured their first ever hijab-wearing model in an ad campaign - Mariah Idrissi.  

Meanwhile British designer Hana Tajima created a range of hijabs, blouses and dresses for Uniqlo, which were sold online and in Singapore outlets last year.  

By SIOFRA BRENNAN

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