ALBAWABA - Bonnie Blue OnlyFans ad leads to Stake’s shutdown.
Everton of the Premier League and Stake, an online bookmaker, have suffered a serious setback in their sponsorship after the latter's encounter with Bonnie Blue.
Blue famously went viral after having sex with a record-breaking 1,057 men in an OnlyFans video that has since been removed.
Due to their significant financial investment in the football team, Stake now appears as the main advertisement on the front of the team's jerseys. Thus, this is a significant issue. Everything went wrong when Blue uploaded a video of herself searching for 18-year-olds to sleep with for an upcoming video while standing outside a nearby campus.
The Stake emblem was used as a prominent advertisement in that segment.
After learning about the video, the Coalition to End Gambling Ads complained to the Advertising Standards Authority (ASA) in January. Since then, they have removed the video. Stake's situation is made worse by the fact that, despite not being an official sponsor of Blue's post, the Gambling Commission intervened because their logo was visible on the screen, which ultimately led to the Australian company relinquishing its betting license in the UK.
Since the start of the investigation, Stake has already withdrawn from the Great Britain market. Since Blue was not involved in the process, she is unaffected by this; therefore, it's unclear how or why the Stake advertisement showed up in her movie.
Although the specifics of its origin are still unknown, the advertisement might have just shown up on her video through a third party because it was placed throughout it. The Telegraph reported that the commission claimed to have "distributed" the logo on a social media platform. In any case, Stake's logo has appeared in a number of other popular videos.
Since 2022, Everton and Stake have been each other's primary sponsors. At the time, the theft of money from a betting site by a sports club was considered scandalous. Everton and Leicester City, two further teams, have recently received warnings for gambling advertisements.
According to the New York Times, "little will change" as a result of the sponsorship. Additionally, Everton will not be requesting any alterations to its clothes, according to the BBC. The jersey advertising will still be there even if locals aren't able to access the gambling website because Stake is a global business and the Premier League has a global audience.
