Emirates NBD inaugurates new Priority Banking Centre in Sharjah

Emirates NBD, a leading bank in the region, announced today that it has further extended its priority banking services to its Sharjah-based clients, with the opening of a new dedicated Priority Banking Centre on Al Taawun Street. The new centre will meet the growing demand for Priority Banking services in the Emirate, by providing a full range of products and services that caters exclusively to this customer segment. 

For convenience and easy access, the centre is situated adjacent to the newly opened Emirates NBD branch in Taawun Street. Emirates NBD now has a total of 45 dedicated Priority Banking Centres nationwide, with over 120 professional relationship managers assigned to fulfill all customer requirements. 

“In spite of the impact of the economic crisis, the UAE is still home to a growing number of affluent individuals and this number continues to witness a rise,” said Jamal Bin Ghalaita, Group Deputy CEO, Emirates NBD. “Our ongoing strategy is to ensure maximum accessibility of our Priority Banking services for this segment, which is underserved industry-wide. Emirates NBD’s Priority offering focuses on three main value-based positions that differentiate it. These are value-for-money, speed and ease of services and lifestyle and red carpet privileges, which can all be found at our new centre in Sharjah.”

Frederic De Melker, Head of Priority Banking, Emirates NBD said: “Our new Priority Banking Centre is strategically located to serve a large community of affluent professionals and business owners engaged in a variety of sectors in Sharjah. Priority Banking clients in the Taawun area can enjoy our hospitality and expect discounts and preferential pricing on a range of services, which make day-to-day banking more rewarding. Our highly qualified team of dedicated Relationship Managers will also be on hand to provide information on our wide range of priority services and wealth solutions as part of their commitment to helping our clients achieve their financial aspirations.” 

Emirates NBD’s team of highly qualified Relationship Managers are backed by a team of investment specialists, who are able to match a customer’s profile to a broad range of conventional and Shariah-compliant investment and insurance products, ensuring tailor-made solutions for clients across a broad range. These include products such as Jersey Offshore Deposits, Gold Certificates, FlexiDeposit and Regular Returns fixed deposit. Emirates NBD’s  range of premium credit and debit cards also allow exclusive access to a variety of premium lifestyle, travel and dining privileges for customers year-round.