du’s stand at GITEX the Best Exhibition Stand Design award at the 4th Middle East Event Awards

The creativity and interactive elements of du’s stand at GITEX Gulf Comms 2010 won ‘Best Exhibition Stand Design’ at the recent 4^th Middle East Event Awards. Commended on the occasion was the innovative design, implementation and overall distinction of the stand, in front of 650 leading industry professionals and du employees.

du’s stand, produced by the company events management partner, Action Impact, took centre-stage in terms of capturing the visitor’s imagination. They were able to freely explore du's various products and services through innovative formats on interactive touch screens.

“Having participated at the event for the fifth year in a row, we are very proud of this prestigious recognition and pleased with the incredible amount of thought and imaginative effort that went into the making of the du stand. We were provided with the ideal opportunity to demonstrate our brand philosophy as well as our values of friendliness and transparency, while offering our customers a captivating, dynamic experience of all that we stand for,” stated Hala Badri, EVP, Brand and Communications, du.

GITEX is the region’s largest ICT event, attracting all of the largest names in the IT sector. As a competitive player in this market, du occupied an impressive space with the outstanding stand at GITEX, which is an integral part of du’s annual marketing agenda.