du launches sizzling hot 'Summer Traveller Rewards' promotion

Press release

Published June 26th, 2011 - 09:52 GMT

In view of the travelling season when all UAE residents travel to exotic destinations or back to their home country du has come up with a fantastic promotion for its customers for using their phone while travelling abroad.

du’s impressive new offer reduces call rates for calling any UAE number while travelling in numerous countries including UK, USA, Canada, Australia, as well as many European countries such as France and Germany. The ‘Summer Traveller Rewards’ promotion is valid till 26th August 2011 and enables all UAE residents using du mobile line to get a hefty 30% discount on all calls made to UAE numbers. This new offer, which is available to all du customers, can be activated for free by texting the word ‘summer’ to 9831. du Mobile customers will be able to subscribe to the brand new offer either before travelling or upon reaching the destination.

“du is committed to providing top-quality, affordable, roaming services in order to cater to the needs of its customers. Calling the UAE from abroad is now more affordable than ever before thanks to the very generous discount of 30% provided by the ‘Summer Traveller Rewards’ promotion. It’s an innovative offer that will boost a person’s holiday or benefit someone on a business trip, because at the end of the day, du believes in ensuring their customers are satisfied and happy,” said Farid Faraidooni, Chief Commercial Officer, du.

The reduced call rates to any UAE number, during the promotional period, covers major summer travelling destinations and allows customers to enjoy amazing freedom and flexibility. Customers can now enjoy more value and convenience than ever before.

“du gifts its customers with a valuable reward, which will strengthen du’s status of being known as the best operator that offers unmatched International Roaming services,” added Faraidooni.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.