Discover the ultimate in hospitality with the What's Your Address Facebook App

Press release

Published August 15th, 2011 - 09:06 GMT

Al Bawaba

Discovering the ideal choice for lifestyle preferences has never been easier. With The Address Hotels + Resorts’ newly unveiled “What’s Your Address” Facebook application, visitors can decipher their address to shopping, dining, pampering, golfing, business, marina, leisure attractions, and night life, all at the click of a button.

Spanning across the five properties of The Address Hotels + Resorts portfolio, The Address Downtown Dubai, The Address Dubai Mall, The Address Dubai Marina, The Address Montgomerie, and The Palace – The Old Town, the application selects the accurate lifestyle and entertainment choices, based on individual preference.

With every click, the ‘What’s Your Address’ application gives visitors a chance to win prizes every week. As visitors share the word about the application on Facebook, their chances of winning packages including spa therapies, dining and shopping vouchers, among others, increase significantly.

Mr. Patrick Heuze, Chief Executive Officer, Emaar Hospitality Group said: “To ensure our guests enjoy their stay at The Address Hotels + Resorts we have developed an innovative social application, which can map out customer preferences. This Facebook function is an interactive and industry-leading initiative that provides all Facebook users with convenient access to the fast-paced dynamics of our hotels.”

He added: “In a field like hospitality, where significant strides are made through guest interaction our Facebook application brings us a step closer to strengthening our customer service experience.”

Visitors can access the ‘What’s Your Address’ application by logging onto Facebook and clicking ‘Like’ on the Facebook pages of the five properties.

The Address Hotels + Resorts, the five-star premium hotel brand of Emaar Hospitality Group, chooses central locations to offer its customers the best in entertainment, leisure and overall convenience. Diverse on-site food and beverage options, premier health and wellness facilities and iconic attractions in close proximity enhance the overall experience, differentiating it from its competitors.

Background Information

The Address Hotels + Resorts

Address Hotels + Resorts is the first brand launched by Emaar Hospitality Group. The premium luxury hotel group has positioned itself as a choice perfect for business, leisure and group travellers. Address has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards. Positioning its messaging as ‘Where life happens’, Address Hotels + Resorts offers a more personal and engaging experience to guests in a premium lifestyle environment, enriching the lives of its guests with luxury, style and elegance. Address Hotels + Resorts properties are situated in some of the most sought-after locations. The brand also owns and operates Address Residences which is a leader in the serviced and branded residences sector. Address Hotels + Resorts is set to operate hotels and serviced residences in international markets, in the region, as well as in Dubai.