Danube names Uma Ghosh Deshpande as its Brand Ambassador

Danube Building Materials, a leader in construction, building materials and shop fitting industries, has named Dubai-based entrepreneur, TV producer, presenter and successful fashion designer Uma Ghosh Deshpande, as the new brand ambassador for its leading building and home materials retail chain, Danube Buildmart. The new Buildmart brand ambassador is expected to tap into a wider female consumer base, promoting the company’s 25,000 product portfolio of home and interior products and accessories, The move is also part of the company’s series of strategic initiatives that are aimed at increasing more awareness of the Buildmart brand and to further strengthen its market leadership in the Middle East region’s building and home materials segment.

Deshpande’s climb to success started when she won the Gladrags Mrs. India Pageant in 2005. During her reign as Mrs. India, Uma launched her own fashion label, ‘Pepper by Uma,’ and mounted the Middle East region’s first ever luxury lifestyle fashion TV show called ‘High Life Dubai—which has since evolved into being a trusted style guide and trend setter for its millions of viewers from across the Gulf region, North Africa, Pakistan and Nepal. The success and popularity of the show has led to Uma Ghosh being named as one of ‘Top five most influential Indian Women in the Gulf’ and ‘Best TV Presenter’ by leading UAE magazine, ‘Ahlan!’ She has also started her own production house, ‘Queen Bee Productions’.

“I am very selective with the brands I endorse. I need to believe in the brand first before openly endorsing it to the public. Danube Buildmart and its complete line of home interiors and other accessories is definitely a brand that I can relate to and I am humbled to have been chosen as their new brand ambassador,” said Uma Ghosh Deshpande.

Danube Buildmart stores have earned a strong consumer following and acceptance due to its reputation of providing customers with high quality, world class products for the home and commercial use. To date, there are 27 global Danube retail facilities - 18 in the UAE; three in India; two each in Bahrain, Oman and Saudi Arabia. The company also maintains key procurement offices in Canada and China.

“We are very excited to welcome Uma Ghosh Deshpande into the Danube family as our new brand ambassador. Her strong influence and popularity among female consumers in the Middle East region will surely play a key role in our continuing efforts to promote the Danube Buildmart chain of stores as a premier one-stop-shop for all your home and building material needs,” said Rizwan Sajan, Chairman, Danube Building Materials remains steadfast in its commitment towards understanding new home design trends and to provide our customers with world class high quality products and materials. Danube currently offers a 25,000 product-filled portfolio that boasts of key household and building materials from leading US and European brands."