Cadillac wins three honors in Kelley Blue Book Brand Image Awards

Cadillac won more categories than any other brand in Kelley Blue Book’s 2011 Brand Image Awards, a set of honors based on consumer perceptions of automotive brands in the U.S.

Kelly Blue Book is the trusted resource for prices, values and expert and consumer reviews on new and used cars in the U.S, and is the only vehicle valuation and information source relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com.  

The 2011 Brand Image Awards, presented to the top brands in 10 categories, are based on consumer automotive perception data from Kelley Blue Book Market Intelligence's Brand Watch study. The Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.  

Kelley Blue Book named Cadillac winner of Best Exterior Design Brand in the Luxury category as well as Best Interior Design Brand and Best Comfort Brand among all classes. The awards are determined by Kelley Blue Book’s Brand Watch study, which taps into the perceptions of consumers at kbb.com who are in the market for a new vehicle.

“In our opinion, the Cadillac CTS deserves at least 75 percent of the credit in securing this award (Best Exterior Design Brand – Luxury),” the editors of Kelley Blue Book’s said in a statement announcing the winners. “Yes, the big, bad Escalade is impossible to ignore and the SRX crossover is a nice interpretation of Cadillac’s current design ethos, but the CTS Sedan is the car that put Cadillac on the design map.”

The strong results in the Kelley Blue Book Brand Image Awards coincide with a strong performance in this region. Cadillac is the fastest growing luxury automotive brand in the Middle East with 26% sales growth in 2010.

“The Kelley Blue Book Brand Image Awards are significant because they’re based on the perceptions of consumers actively looking to buy a new automobile,” said Don Butler, vice president of Cadillac marketing. “The awards confirm that Cadillac is setting the standard for exterior and interior design and attracting more people to the brand.”