Egyptian superstar Youssra has launched a campaign promoting the benefits of digital satellite pay-television. Youssra stars as herself in the ‘Getaway … Anytime’ campaign for Showtime, a digital satellite pay-television network in the Middle East.
The actress stars in a television commercial produced especially to support the ‘Getaway … Anytime’ campaign. It will be aired on leading free-to-air satellite channels MBC, Future, 2, LBC, Mazzika and Melody.
In the commercial, Youssra becomes absorbed in a movie on Showtime, she does not notice that her home is being burgled until the thief joins her on the couch and he begins to cry because he has also become totally engaged in the emotion of the film.
To extend the “Getaway … Anytime” theme, Showtime is providing all subscribers with an exclusive 20 percent Alshaya discount card for use in selected Debenhams, Next, River Island, Mothercare, Tommy Hilfiger and Evans stores throughout the Middle East. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
