Union Beverage Factory (UBF) in the United Arab Emirates (UAE) has signed an agreement with Promax ME to manage their public relations and marketing.
UBF was first established in 1974 and started production of their brand Maaza in 1976. UBF has managed to gain a substantial market share not just locally but throughout the Gulf Cooperation Council (GCC) and are expanding to cover the Middle East, Asia and parts of Africa.
Promax Middle East is an extension of Promax Holland, a public relations and marketing company. Promax has representatives in the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman, Lebanon, Egypt, Turkey, Syria and Jordan. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
