ALBAWABA - In a strategic move, Apple is set to take control of the production of camera sensors for its upcoming iPhone models, signaling a departure from its longstanding reliance on Sony, a key player in the global image sensor manufacturing sector.
The tech giant's commitment to advancing camera technology has reportedly intensified, particularly with the introduction of the Apple Vision Pro mixed reality glasses.
As of November 23, 2023, reports from Bloomberg suggest that Apple's ambition to seamlessly integrate hardware and software will extend beyond the development of its renowned 'A' series and 'M' series processors for iPhone, iPad, and Mac devices. The tech giant is said to be planning an in-house design approach for various hardware components, including camera sensors.
This strategic move aligns with Apple's recognition of the increasing significance of camera technology, not only in its consumer devices like the iPhone but also in upcoming applications such as the Apple Vision Pro mixed reality device and autonomous driving systems.
While Apple has historically employed cameras from Sony, this shift signifies a broader initiative to enhance performance by taking control of the entire hardware production process. This move aims to elevate Apple's capabilities in manufacturing cutting-edge cameras, emphasizing the company's commitment to innovation and self-reliance in the realm of hardware development.
The decision underscores Apple's dedication to maintaining a competitive edge in the rapidly evolving technology landscape, ensuring that it remains at the forefront of both hardware and software advancements
