Showtime, a leading pay-TV network in the Middle East, is gearing up for an adrenalin-fuelled, onslaught of non-stop sports entertainment when it launches its two explosive news Sports channels, Sportsnet World and Sportsnet America next month.
As part of its commitment to developing a portfolio of channels Showtime is doubling its sports viewing options by offering subscribers two new sports channels, delivering even more variety of sporting action from around the globe.
Sports enthusiasts can start warming up to the live kick-off of the two new channels, which are scheduled to air on May 1. Sportsnet World and Sports America will be strong contenders in the sports viewing team with the introduction of some great new sports and will be available in two of Showtime’s programming packages including Sports & Variety and Platinum.
Peter Einstein, President and CEO of Showtime Arabia said, “Watching sports is more than entertainment – it’s a way of life and nobody knows how to celebrate victories more than we do in this region. Therefore being able to allow viewers more options to watch the sports they love is a victory celebration for Showtime. Adding Sportsnet World and Sportsnet America to our top bouquet will add value to our subscribers whatever their sporting interests.”
As the home of rugby and football in the Middle East, Sportsnet World, will deliver a line-up of the best live and exclusive world sports.
Sportsnet World has a multitude of league sports for viewers to participate in from Coca-Cola Championship Football, Guinness Premiership Rugby to Premier League Darts and European PGA Tour Golf.
Committed to offering flagship sporting events live and exclusive, Sportsnet World, will take viewers to the podium with Rugby World Cup 2007 & 2011, the renowned Six Nations tournament, International Rugby Union & The Ryder Cup.
Reflecting its fair share of sporting action, Sportsnet America, draws together a crowd-pleasing selection of North American Sport, with an emphasis on live sport and next day replays.
With uninterrupted coverage and commentary direct from the USA, Sportsnet America will host all of the key games from the high-octane NFL, MLB, NHL to the turbo-charged thrills of NASCAR, NCAA Basketball, NCAA Football, Wrestling and much more.
The addition of the two new sports channels will complement the network’s existing portfolio of sports viewing, with subscribers also able to tune into the radical and exhilarating Extreme Sports channel and the unique multi-media Eurosport News.
Showtime Arabia is a leading pay-TV network in the Middle-East and North Africa. It provides 50 channels of mainly international content, with an especially strong offering of first run Hollywood films, due to its exclusive relationships with Disney, Sony, Paramount, Universal and Dreamworks. Showtime owns and operates its own channels including The Movie Channel, TV Land, Nickelodeon, Paramount Comedy Channel and Movietime. Included in its third party channel line-up are such global brands as MTV, CNN, Discovery, the Disney Channel, Cartoon Network and Bloomberg.
The network is owned by Gulf DTH, which is a joint venture of KIPCO and Viacom. KIPCO is Kuwait’s largest private sector investment company with more than US$ 15 billion under management. Its portfolio of investments includes around 55 companies, in sectors such as media, telecommunications, financial services, real estate and aviation, throughout the Middle East, North Africa, Europe and the U.S.
