Selevision’s Dynamic Commercial Delivery System – a pioneering technology that enables targeted delivery of television commercials and programming – was touted as the “best invention of the show” by visitors to the recent Saudi Inventors Meeting and Exhibition in Dammam.
Eng. Alaadeen Al Samadi, COO of Selevision, unveiled the technology at the show and was delighted by the response to the live demonstrations.
He said: “The flexibility of viewing capabilities seems to have caught the public attention, and we have had a huge response from advertisers wanting to pre-register for commercial slots, as well as from the public wanting to pre-order the set-top boxes.”
With Selevision, advertisers will be able to guarantee reaching a specific audience - pre-determined by themselves - using sophisticated technology that enables commercials to be targeted by any of a number of criteria, such as location, age and income.
Selevision will be launching its technology in the Middle East in June and expects to supply 800,000 homes in the UAE and Saudi Arabia with its Digital Satellite Receivers – a multi-functional ‘set top box’ - within the next 12 months.
The ‘set top boxes’ will be available for a monthly subscription of just AED 5 or SR 5 (a deposit is required), with the Selevision technology and all its advanced functionality available free of charge.
