Emirati consumer good distributor Sara Trident recently announced the launch of Arm & Hammer baking soda products, which are being introduced simultaneously throughout the Gulf Cooperation Council (GCC) states.
After almost two years of planning in partnership with the US multi national Church & Dwight, Sara Trident is now launching a complete range of Arm & Hammer products. This brand is one of the oldest in the World with a history that can be traced back more than 150 years.
"Sara Trident will be launching a full range of new products from the Church & Dwight Company, amongst which are Oral Care products of advanced performance,” stated General Manager of Sara Trident, Serge Pensa.
Sara Trident, was established in the UAE in 1982. The Company extends full service facilities to branded goods manufacturers, wishing to develop their businesses in the region. This includes research and marketing planning, product registrations if required and key supermarket listings. Where required, Sara Trident advises on Arabic labeling and local packaging requirements.
A few examples of brands currently handled by Sara Trident in the UAE include Jergens, Trisa, Biore, Parfum Bleu, Fade Out, Chubs, Wet Ones, and Palmers. These are sold through all retail outlets including hypermarkets, supermarkets, mini-markets, groceries, convenience stores, perfumeries, and pharmacies. — (menareport.com)
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