ALBAWABA – Samsung, the South Korean multinational manufacturing company, unveiled its new Samsung Vision AI, smart TVs with AI translation features, at 2025 International CES, the world's premier technology event.
Samsung Vision AI
Samsung unveiled its new smart TVs that provide instant translation to users during a live broadcast, the service is currently available in seven different languages.
According to the company, Samsung Vision AI will be featured in QLED 8K, Neo QLED 4K, OLED, and the Frame models. This new technology will be brought to TVs after it was widely used in Samsung’s tablets and smart phones.
Samsung Vision AI will be featured in QLED 8K, Neo QLED 4K, OLED, and the Frame models. (Samsung)
SW Yong, President and Head of Visual Display Business at Samsung Electronics, stated: “Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs. With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life.”
The new Samsung Vision AI will provide users with diverse options including “Click to Search” option, “Live Translate, powered by on-device AI translation model” option, and “Generative Wallpaper” option.
Notably, Samsung collaborated with Microsoft, the largest software maker, one of the most valuable public U.S. companies, and one of the most valuable brands globally, featuring Microsoft Copilot in its new smart Vision AI TVs.
The company is planning to collaborate with other tech giants to further develop its AI experience including Google, the American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI).
