Jong-Yong Yun, global vice-chairman and Chief Executive Officer (CEO) of Samsung Electronics, has singled out the Middle East region for its relatively high level of digital technology adoption.
Yun, who is responsible for Samsung Electronics' broad strategic and business planning, recently led a high-level company delegation to the region to build awareness about Samsung's strategy for digital convergence and to gain a first-hand understanding of the growth potential of the Middle East consumer electronics, mobile telecommunications and IT industries.
Kick-starting his Middle East tour with a two-day visit to the company's Middle East and Africa headquarters in Dubai, Yun went on to visit other countries in the region. During his visit, Yun also met with senior Samsung officials, key clients and partners
On Samsung's commitment towards the Middle East market, Yun, who is the highest Samsung official to visit the region, said: “As an active player in regional market for more than twenty years, Samsung along with its partners, has played a pivotal role in developing the consumer electronics, telecommunications and IT industries here.”
“The Middle East and Africa region is a strategic market for Samsung and is at par with other leading markets worldwide. Our global mission is to continue playing a leadership role in bridging the digital divide, while consistently bringing the latest, cutting-edge digital technologies to our most valued customers in the region,” he said.
Yun further said that the regional market has displayed a great deal of maturity in embracing the concept of digital convergence. “This coupled with the business and IT-friendly policies pursued by the government, will enable us to continually introduce our range of digital products that are in line with our global vision of digital convergence,” he added.
Earlier this year, Samsung Electronics, reported 2001 annual sales in the Middle East and Africa (MEA) region growing by 15 percent to reach the one billion dollar mark. The company also announced that it aims to grow its revenues in the region by 40 percent in 2002.
According to a recent report published by BusinessWeek magazine on the top 100 global brands, Samsung Electronics' brand value jumped 30 percent year on year, the highest among any global brands. Samsung Electronics brand is now worth $8.3 billion and ranked at 34th position among the top100 global brands.
Founded in 1969 in Korea, Samsung Electronics today has 25 production bases worldwide and 59 sales subsidiaries in 46 countries. Samsung Electronics global strategy involves eight main regions: North America, Europe, Southeast Asia, Central Asia, Middle East & Africa (MEA), China, CIS and Latin America. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
