The first fragrance for men under the Crème-de-la-Crème line introduced in the Gulf Cooperation Council (GCC) by Rasasi Perfume Industry, has proved a success, prompting the Dubai-based company to step up plans for introducing more fragrances into the range.
Ambition for men retails across the Gulf at a quarter the price of international brands in the same range. Rasasi’s retail network includes 11 shops across the United Arab Emirates (UAE), two in Oman, and two in Kuwait. Founded in 1979, the company has a comprehensive distribution network in Saudi Arabia, Bahrain, and Qatar and its products retail in 25 countries worldwide.
Rasasi Perfume Industry employs over 400 people at its 12,500 square meter production facility in Jebel Ali, from where it develops, produces and packages fragrances for its network of 30 exclusive perfumery outlets and exports worldwide. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
