Procter & Gamble (P&G) has just inaugurated its new operations base for the Gulf in the Jebel Ali Free Zone, in the United Arab Emirates (UAE). The new facility includes offices for more staff, incorporating technology and a new raw materials mixing unit that further expands P&G's manufacturing and marketing capabilities across the region.
P&G has invested over $65 million over the last year alone. The new facility will enhance the regional distribution network and will provide the force behind the company's desire to introduce more products into its existing range of household products such asPampers, Always, Head & Shoulders, Pantene, Tide, Ariel and Fairy.
P&G is an international consumer products company with a strong local presence across the Arabian Peninsula through its offices in Jeddah, Sanaa, and now Jebel Ali, and its production plants in Jeddah and Dammam in Saudi Arabia.
In 2002 the company's export volume reached 50,000 tons and in the last three years the total value of its product export sales was in excess of $533 million. The list of export countries include Lebanon, Syrian, Egypt, Jordan, Morocco, Russia, Pakistan, Hong Kong, Georgia, Kazakhstan, Armenia, South Africa, Djibouti, Bosnia, Yugoslavia, Romania and the Ukraine. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
