International household products producer Procter and Gamble (P&G)and its Saudi partners Modern Products Company (MPC) and Modern Industries Company (MIC), have announced that Alkarim Rajwani has been appointed as the new general manager for its operations across the Arabian Peninsular.
P&G’s business in the region has witnessed tremendous growth and development over the last decade and one of Alkarim’s prime responsibilities will be to continue working very closely with the company’s local partners in each country to continue this positive trend.
P&G established itself in the Arabian Peninsula when it entered the Saudi market in 1958. The company developed one of the first manufacturing facilities in Saudi Arabia with a synthetic detergent plant in Jeddah in 1964. A second P&G plant was opened in Dammam in 1981 to meet with quickly growing demand for synthetic detergents and liquid dishwashing detergents. A third plant was opened later in Jeddah in 1984 producing disposable diapers and feminine care products.
MPC and its sister company MIC recently expanded their factories to incorporate the latest technology and the company has just inaugurated its new operations base for the Gulf in the Jebel Ali Free Zone, in the United Arab Emirates (UAE). This latest development took the company’s investment to over $65 million over the last year alone, allowing it to recruit and train more local manpower resources. MPC and MIC currently employ over 800 people across the region - more than 70 percent of which are Arab nationals in management positions. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
