In the Year of Giving: du will celebrate 10 years of giving by volunteering for 10,000 hours of community service

du fosters a strong culture of sustainability and volunteering amongst its employees; as an organisation giving back to the community is an integral part of du’s brand essence. The recent announcement of du’s contribution to the UAE’s ‘Year of Giving’ will see the organisation commit to a 2017 Volunteering Plan. du will celebrate 10 years of giving by volunteering for 10,000 hours of community service through its staff and people across the UAE.

“At du, volunteering is an integral component of our corporate culture and as part of our commitment to the 2017 ‘Year of Giving’, we are dedicated to bring more awareness to the importance of volunteering and giving back to the community. We will celebrate our 10 years of giving back to the community with the gift of dedicating 10,000 volunteering hours this year to those that need it. Last year over 300 of our staff members actively volunteered and with the public’s support we clocked more than 6,500 hours of volunteering”, said Hala Badri, Executive Vice President, Brand and Communications, du.

She added, “It is a pleasure to have such committed individuals in our company who are our ambassadors for volunteering and true role models for our community to follow. This year we want to exceed last year’s numbers and give more to the community with over 10,000 hours of volunteering”.

du’s corporate volunteering programme has positively contributed to the local community and boosted positive interaction between du employees and du as an employer. In the company’s commitment to increase volunteering activities, its 2017 Volunteering Plan aims to engage the maximum number of volunteers to take part in du’s vast volunteering calendar. The spirit of Ramadan will see du’s Mawaed Al Rahman activity take place to bring the community together to volunteer packing boxes for the less fortunate.

Furthermore, du will partner with organisations across the UAE to create other volunteering opportunities. Recent results from a survey conducted internally showed that the effect of volunteering positively impacting employees engagement scored a very high 4.5 out of 5.

du will organise a range of activities for all the community to enjoy in its 2017 volunteering calendar which will consist of entertainment and educational activities for children, capacity building for community organisations, arranging food supplies for underprivileged families during Ramadan, preserving UAE’s national tree cover, reading to children at under-resourced schools, engaging with senior citizens and a number of other community based activities.

For further information about du’s 2017 Volunteering Plan please write to [email protected].