VIVA Top in Social Media Arena in Kuwait and the Region

VIVA, Kuwait’s fastest-growing and most developed telecom operator, has always been committed to providing high quality, competitively priced telecommunication services to maximize customer satisfaction and loyalty. Since the company’s inception, VIVA has been a pioneer in the launch of numerous new services, promotions and adopting new technologies to facilitate communicating with its customers. 

VIVA’s leading social media presence on Instagram, Twitter and Facebook, when compared to its peers, stems from the company’s strong belief in using social network sites as a medium to interact with Kuwaiti audiences.  VIVA’s Instagram account @vivatelecom has successfully reached over 100 thousand followers, making it the number one Instagram account in Kuwait amongst the telecom operators. VIVA had also launched a dedicated Instagram account for football fans (@dawriviva) as a way of building on its five year exclusive partnership agreement with the Kuwait Football Association (KFA), bringing audiences ever-closer to the action.  VIVA’s @dawriviva account showcases the most important stories and hottest talents that Dawri VIVA has to offer.  Through the @dawriviva account, football fans and sports enthusiasts have exclusive and instant access to breaking news, results, developments, previews, live sports reports, match timings, as well as the latest player announcements and unique photographs of players and games. 

VIVA has also been an active tweep on Twitter, with a verified account which has over 177 thousand followers, enabling customers and followers know the latest developments from the company. VIVA’s Chief Executive Officer, Eng. Salman Al Badran has been a strong advocate of social media, with 145,000 followers on his personal verified twitter page, to respond and update his customers with the latest developments by the company. 

Facebook was one of the first social media channels to open its door in the Middle East, gaining major popularity across the region for both individuals and corporations when it did so.  VIVA has been leading on this front and now has over 300,000 likes on its Facebook page, which it actively uses to highlight the company’s developments, promotions and competitions to its audience. 

The company has run many competitions on these social media channels, engaging with its customers on an on-going basis, letting them know the latest in technological advancements while they are on the go.  VIVA has also continued to highlight events and activities from its partnership agreements with two of the leading football teams in the world, the Spanish team Real Madrid and the English team Manchester United, bringing their fans all the up to date news and statistics.

VIVA has regularly displayed its commitment towards corporate social responsibility (CSR), playing an active role in supporting the Kuwaiti community on many levels. Today, the company takes pride in being seen by the local community as one of Kuwait’s leading socially responsible and environmentally aware commercial organizations. VIVA’s CSR activities can be reviewed on the company’s website at www.viva.com.kw/csr and these are also highlighted throughout the company’s social media channels.

VIVA plans to increase its attention to LinkedIn, a business-oriented social networking service, aiming to attract both local and foreign talent to the company as it grows and expands in the market. It will also use the platform to communicate with its peers in the business community more frequently.  

VIVA is immensely proud of its social media success and its ongoing engagement with its customers, and will continue to utilize its media expertise to reach the widest possible audience. 

To find out more about VIVA's awards, initiatives and latest competitive promotions, products and packages, visit one of the 58 VIVA branches, or the VIVA website www.viva.com.kw, or call VIVA’s 24 hour call center on 102.