Toyota remains world’s most valuable automotive brand for 11 years running

Toyota's investment in future mobility, including zero-emission vehicles and its focus on sustainability and innovation, have contributed to a 20-per-cent increase in its brand value over the past year, according to the Best Global Brands Report 2014.

The report, compiled by international consultancy, Interbrand, lists Toyota as the most valuable automotive brand worldwide for the 11^th straight year, seeing consecutive increases in brand value year-on-year. 

Toyota has been the most valuable automotive brand on the list since 2004 and this year was ranked No. 8 across all global brands, including technology, FMCG, retail and automotive, amongst others, two places up from a year earlier. 

Jon Williams, Managing Director of Al-Futtaim Motors stated: “For close to sixty years, Al-Futtaim Motors has consistently provided Toyota customers in the UAE with reliable vehicles from the most reputable automotive brand in the world. Through Al-Futtaim Motors, Toyota has been part of the fabric of this nation for so long and we are proud to be associated with such a highly regarded company.” 

The Interbrand report measures brands based on financial performance, advertising exposure, consistency, customer understanding, clarity and relevance and can be checked on the following link: http://bestglobalbrands.com/2014/ranking/.