Toyota Motor Corporation tests the stamina of its motorsports team in the 2015 Dakar Rally

Press release
Published January 21st, 2015 - 11:38 GMT

Toyota Dakar Rally4 briefing
Toyota Dakar Rally4 briefing

Toyota Motor Corporation recently announced the participation of its motorsports team in the 2015 Dakar Rally, which took place between the 4th and 17th of January.

Toyota's team entered the rally with a fleet of Hilux, Land Cruiser, Fortuner, Prado and FJ Cruise vehicles, all of which offer reliable driving experiences even on the most difficult terrains. Key participants in the 37th Dakar Rally include Qatari champion Saleh Al Atiyyah and Saudi champion Yazeed Al Rajhi who drives a Toyota Hilux prepared by the Belgian team, Overdrive.

Launching from the Argentine capital of Buenos Aires, the 2015 Dakar Rally features a 13-round track that spans Argentina, Chile and Bolivia, extending over a distance of 9,295 kilometers. The Dakar Rally series is one of the key events in the world of motorsports, known for testing the endurance and determination of participants with its challenging routes and highly varied terrains. Depending on the day, both the setting and the pace will change, moving from rocky routes to desert dunes and from endurance stages to extreme sprints. Given the competitors’ inability to recognize clearly identified sections, they are forced to capitalize upon their ability to adapt and to control their stamina. So far, no motorist has managed to earn the title on their first attempt.

Nadim Haddad, the marketing manager at Central Trade and Auto — Toyota's exclusive dealer in Jordan — explained that Toyota's participation at the rally came in large part due to the event's significance in the field of motorsports, bringing together corporate and industrial teams from major global corporations. This, he noted, boosts the competitive spirit of the event, challenging participants to perform at their highest potential. He further explained that the event will allow Toyota to demonstrate the sheer power of its vehicle lineup.

Background Information

Markazia

Markazia Was established in 1999 as the Toyota distributor of Jordan. Operations include Automobile Sales, Service and Parts.

Supported by five dealers spread over the Kingdom, 2 service centers and a parts depot, Markazia strives to bring you quality and service worthy of the Toyota name.

TOYOTA is a name that translates quality and value for money.

As a brand, Toyota has proven itself to be of superior quality, in its vehicles, services and production systems. Each one of its wide spectrum of vehicles is a leader in its class.

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