Toyota Launches ‘Start Your Impossible’ Global Corporate Initiative

Toyota Motor Corporation has launched ‘Start Your Impossible’ – a global corporate ‎initiative that aims to inspire Toyota employees, partners and customers, and connect them with the ‎Company’s core beliefs. In an age of accelerating technological and environmental developments, ‎‎’Start Your Impossible’ marks Toyota’s commitment to supporting the creation of a more inclusive and ‎sustainable society in which everyone can challenge their version of impossible.‎

To celebrate the launch of the initiative and its partnership with the Olympic and Paralympic Games, Toyota recently held its first-ever Toyota Mobility Summit in Athens, ‎Greece, the host city of the first modern Olympic Games. The event featured a live conversation ‎with Akio Toyoda, as well as a series of discussions led by Toyota Executive Vice President Didier ‎Leroy, with global thought leaders and Olympic and Paralympic athletes. The event covered ‎topics of mobility from a social, physical well-being, and sports perspective, as well as the future of ‎mobility via technology advancements and research. ‎

Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making ‎dreams come true. The ‘Start Your Impossible’ initiative reflects these values and highlights the ‎Company’s goal to provide freedom of mobility for all. “We want to share this thinking with all ‎stakeholders, including consumers, so that we can approach this challenge together,” said Toyota ‎President Akio Toyoda. ‎

As a worldwide partner of the Olympic and Paralympic Games, Toyota aims to ‎encourage creating a peaceful society without discrimination through sports and a commitment to ‎building a sustainable society through mobility. Toyota’s values of continuous improvement and ‎respect for people are shared by the Olympic Games, which brings together the entire world in ‎friendship and solidarity to celebrate the highest realization of human potential. 

“Here at Markazia Toyota, we abide by the Toyota philosophy of ‘kaizen’, which can be interpreted as continuous improvement. Without the relentless pursuit of improvement, the progress and development of the modern world would come to a grinding halt; as part of the Toyota Motor Corporation and as a pivotal automobile dealership in the Kingdom, Markazia Toyota needs to be a part of the conversation,” said Nadim Haddad, General Manager of Markazia. “As such, we are delighted to say that Markazia Toyota will be implementing the values espoused by the ‘Start Your Impossible’ initiative throughout the Company, and in time contribute to a more inclusive Jordan where all can enjoy the freedom of mobility.”