Toyota Kickstarts Era of Electrified Off-Roader with Launch of First-Ever Hybrid Land Cruiser in the Middle East, and now in Jordan

Toyota Motor Corporation is proud to announce the Middle East launch of the all-new Land Cruiser HEV; the first hybrid electric model in the iconic Land Cruiser series. Setting a benchmark for electrified off-road vehicles, the model will soon be available in Jordan through Markazia Toyota.

The vehicle fuses seven decades of heritage with Toyota’s cutting-edge hybrid technology, delivering enhanced performance while maintaining the unmatched reliability, durability and all-terrain capability for which the Land Cruiser is renowned.

This momentous launch, which sees the all-new Land Cruiser HEV debut first in the Middle East, highlights the unique and longstanding relationship between the region and the Land Cruiser nameplate. Since the model’s inception in 1951, the Land Cruiser has supported the lives and livelihoods of people across the globe, becoming an indispensable tool across some of the world’s harshest environments.

The introduction of the all-new Land Cruiser HEV marks a bold step toward Toyota’s vision for carbon neutrality under its multi-pathway approach, offering customers greater choice while ensuring no compromises on capability or reliability. Building upon 28 years of leadership in hybrid technology, Toyota has applied its extensive expertise to manufacture an electric off-roader capable of lending superior power, driving refinement and environmental benefits, all while staying true to the Land Cruiser spirit.

Masaya Uchiyama, Chief Engineer in charge of development, commented, "The fully remodeled Land Cruiser, introduced in 2021, has been so well received across all regions, and we are deeply grateful for our customers' continued support. As the global drive towards a carbon-neutral society accelerates, we recognize the importance of offering electric vehicle options for our flagship Land Cruiser. It is an honor to introduce the Land Cruiser Hybrid first to the Middle East, a region whose valuable feedback has helped shape the Land Cruiser's evolution. While we have made significant advancements, this is only the beginning of our journey as we work to create the ultimate electric off-roader, evolving it further with the insights and experiences of our loyal customers."

The Land Cruiser HEV inherits the core DNA that has defined the series for generations - reliability, durability and exceptional off-road performance - now enhanced through electrification. The hybrid system introduces a 20% increase in torque and a 40% improvement in accelerator response compared to conventional powertrains, resulting in a driving experience that is more powerful, more linear and more responsive across every terrain.

Extensive development and real-world testing on global terrains, including the deserts, mudflats and mountainous landscapes of the Middle East, ensured that the all-new Land Cruiser HEV remains capable of taking drivers anywhere and everywhere - and bringing them back safely. Invaluable lessons learned from Toyota’s participation in off-road rallies such as the Dakar Rally were also incorporated into the development process to enhance the vehicle’s endurance and performance in extreme conditions.

As a result, the Land Cruiser HEV’s hybrid system has been designed per the highest standards and with true off-road reliability in mind. Even in the unlikely event of hybrid unit failure, the vehicle can continue operating solely on the combustion engine, guaranteeing peace of mind in remote areas. The hybrid battery compartment has been specially waterproofed to maintain the Land Cruiser’s famed fording ability, allowing it to tackle rivers and water obstacles confidently. The vehicle also offers a third-row seat and cargo layout optimized explicitly for the addition of the HEV system, without sacrificing versatility or interior space.

The launch of the Land Cruiser HEV represents more than just the evolution of a legendary vehicle - it is a commitment to a future where Toyota continues to deliver solutions that meet customer needs without forfeiting its core values. By bringing electrification to its most trusted off-roader, Toyota reaffirms its dedication to creating vehicles that inspire trust, adventure and enduring loyalty.

As Toyota looks ahead to an era of sustainable mobility, the Land Cruiser HEV stands as a proud example of innovation rooted in tradition, presenting customers across Jordan, the Middle East and the world with an even better way to explore new horizons.