STC launches QITAF World Program (Diamond & Gold)

STC launched the Diamond and Gold categories of STC’s Qitaf Program which allows all of Qitaf customers (Jawal, Hatif, and Broadband) more distinction by offering them additional and exclusive features and special and unique benefits to them only.

Eng. Maziad  Nasser Al Harbi Vice President Home Services at STC  explained in a press conference organized by STC at its HQ in Riyadh, “The Diamond and Gold categories of the Qitaf program define a new concept of exclusivity and distinction. These categories have been designed especially for the elite Qitaf customers giving them the opportunity to enjoy a world of special benefits and exclusive features both locally and internally.” He clarified that the total Qitaf points accrued determine the category in which the customer is placed whether Diamond of Gold. He also added, “Membership into these new categories are renewed annually based on the customer maintaining his current status and highlighting the fact that Qitaf customers are notified of their categories through SMS or via their private email.

Al Harbi also clarified that the new Qitaf categories feature many benefits giving Qitaf customers many services and exclusive benefits including a special call center giving customers priority when calling the Customer Care Center, Qitaf Islamic credit card (Platinum) for free from NCB for Qitaf Platinum customers, Islamic credit card (Gold) for free from NCB for Qitaf Gold customers, in addition to enjoying the high level of point redemption (locally and internationally, a special redemption booklet, in addition to 1 point for every SR 10 for the Platinum category, and 0.5 points for the Gold category.

The STC Vice president also highlighted that launching the Platinum and Gold category comes as part of Qitaf’s keen interest to take care of its customers and meet their desires as well as giving them more value. The program offers unprecedented features that achieve their aspirations and provide them with the best services and local and internationally famous products. This became possible following the huge success achieved by Qitaf as the largest and most popular loyalty program in the Middle East in terms of customer base which is nearing 20 million as well as strategic partners which reached 35 until now owning and operating more than 150 leading local and international brands with more than 3300 retail outlets covering the Kingdom. Qitaf partners cover many sectors including foodstuff, clothing and perfumes, home appliances, electronics and software, newspapers, banking, cargo, home furniture, add to that travel and tourism.

It is worth mentioning that STC Qitaf in December 2004 as means to recognized and appreciate customers for choosing its services.  The Company exerted great efforts to develop the program and in a short period Qitaf become one of the largest and most successful loyalty program and customer retention program in the Middle East. Qitaf is unique from other programs due to a key feature that allows customers to transfer points from one customer to another. Using this feature, the customer can give points to another to make use of the services provided by STC or redeem the points with services or products from other Qitaf partners strategically located across the Kingdom. Customers wishing to enroll in Qitaf send 1818 to 902 or call the Customer Care Center 907 or visit the Khadamati Portal.  Subscribing in the electronic vouchers of the Qitaf program, customers send 1666 to 902.