Starwood launches Four Points brand in Turkey

Press release

Published August 4th, 2015 - 06:59 GMT

Four Points Istanbul

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) continues to accelerate growth in Turkey with the opening of Four Points Istanbul Dudullu, the brand’s milestone entry into the country. Located in the heart of Dudullu – Istanbul’s largest industrial zone – the hotel is on the Asian side of the city with easy access to the Trans-European Motorway (TEM) and only a 20 minute drive from Sabiha Gökçen International Airport (SAW).

Owned by Ever Group, the new Four Points hotel features 182 guest rooms, casual dining at The Restaurant, seven meeting spaces totaling 224 square meters, and a fitness center. Guests will enjoy all of the brand’s popular amenities including fast and free WiFi throughout the hotel, complimentary bottled water, and a chance to sample authentic local craft beers as part of the signature Best Brews™ program. The hotel has received the prestigious Leadership in Energy and Environmental Design (LEED®) green building certification for its superior environmental responsibility. For booking information, please visit http://www.fourpointsdudullu.com/

“We’re proud to introduce the Four Points brand to our rapidly expanding portfolio in Turkey, now home to seven of our 10 distinctive brands” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Istanbul’s combination of rich culture and booming commerce will be the ideal setting for guests looking to experience stylish comfort and genuine service at an honest value.”

“Four Points Istanbul Dudullu will be a great meeting point for sports enthusiasts as well as business travelers, ideally situated in the buzzing industrial zone of Dudullu” said Selen Ersü, Chairman of the Board at Ever Group. “The hotel strengthens our partnership with Starwood and I’m thrilled that by the end of the year we will be introducing a second Four Points to Istanbul in the thriving area of Batisehir.”

Four Points is experiencing incredible growth momentum. With 50 new hotel deals signed in 2014, the most in Starwood’s company history, the brand will surpass 200 hotels in 2015. Starwood currently has 13 hotels in Turkey including five in Istanbul. This year, Starwood will open two more hotels in the country - Four Points by Sheraton Istanbul Batisehir and Sheraton Istanbul Atasehir bringing the company’s footprint in Turkey to 15 hotels under seven of its distinct lifestyle brands.

Background Information

Starwood Hotels

Starwood Hotels represents one of the world's largest hotel and leisure companies. It conducts its hotel and leisure business both directly and through its subsidiaries. Its brand names include St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points, Aloft, and Element

Starwood Hotels' business emphasizes the global operation of hotels and resorts primarily in the luxury and upscale segment of the lodging industry. It seeks to acquire interests in, or management or franchise rights with respect to properties in this segment. At December 31, 2009, its hotel portfolio included owned, leased, managed and franchised hotels totaling 979 hotels with approximately 292,000 rooms in approximately 100 countries, and is comprised of 63 hotels that it owns or leases or in which it has a majority equity interest, 440 hotels managed by the company on behalf of third-party owners and 476 hotels for which it receives franchise fees.