Sierra: The Cornerstone of GMC’s Legacy in Saudi Arabia

Press release

Published January 29th, 2018 - 11:42 GMT

Sierra is a cut above other trucks and the ideal choice for Saudis of all ages looking for a car that suits a variety of driving conditions

When it comes to reliability, refinement in design and engineering excellence, Sierra has it all. GMC and its expertly crafted trucks have a long legacy in Saudi Arabia, first entering the market over 92 years ago with 4x4 and 6x6 vehicles specifically developed for desert use.

With keen attention to detail, interior craftsmanship, quality appointments, and practicality, Sierra is a cut above other trucks and the ideal choice for Saudis of all ages looking for a car that suits a variety of driving conditions, from highway cruising to rough terrain. Entering its tenth decade in the Kingdom, loyalty to GMC as a brand and Sierra as a reliable truck is embedded into generations of Saudi culture.

Background Information

GMC

Built on the philosophy of ‘We are Professional Grade’, which celebrates GMC vehicles and customers - people who passionately live life to a higher standard - GMC has manufactured pickups since 1902. With a rich heritage in the Middle East that spans more than 115 years, the brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.