Sheraton Grand Hotel, Dubai Aims to Raise $60,000 for Al Jalila Foundation With Its Road to Awareness Campaign Dinner

On 17 October, Sheraton Grand Hotel, Dubai will host a culinary celebration in support of Al Jalila Foundation, a global philanthropic organisation dedicated to medical education and research.

The fundraising dinner forms part of Road to Awareness, an annual campaign that began 10 years ago when a handful of senior associates at Starwood Hotels & Resorts decided to take on a three-day cycling challenge in the French Alps in aid of UNICEF. This year, the campaign – which is now under the Marriott International umbrella – is celebrating its 10^th anniversary, and it is the third consecutive year in which Sheraton Grand Hotel, Dubai has taken part in this initiative.

Heinz F Grub, General Manager of Sheraton Grand Hotel, Dubai, said: “The Road to Awareness associate campaign has been making a positive difference to children’s lives since 2008, partnering with a variety of worthwhile causes in the communities in which our group’s hotels operate.”

“For the third consecutive year, we have been holding banquets and live auctions to raise funds in support of charitable causes and CSR initiatives in our community. Last year, we raised an amazing $42,000, while this year we aim to increase this figure to $60,000 in an event which will welcome culinary maestros from 19 participating properties* to demonstrate their signature dishes.”

In the UAE, Road to Awareness involves events at almost two dozen hotels across the country. At Sheraton Grand Hotel, Dubai, the evening will be held in the property’s stylish Starlight Ballroom where executive chefs from participating hotels will serve international specialities from their signature restaurants.

Money raised by ticket sales and from an auction on the night will support Al Jalila Foundation’s Farah Project, which helps fund children’s medical treatment all over the country.

Grub added: “Al Jalila Foundation’s vital work is placing the UAE at the forefront of state-of-the-art medical treatment and research. At Sheraton Grand Hotel, Dubai we’re delighted to partner with it and build upon the relationship we have forged with this noble initiative.”

Al Jalila Foundation was founded in 2013 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. It is set to open a cutting-edge research centre this year.

The Sheraton Grand Hotel, Dubai event is one of a number of dinners planned as part of this year’s Road to Awareness philanthropic drive. Tickets cost AED 190, which includes entry to the event, and unlimited food and beverages including house beverages and soft drinks. To purchase tickets, please call +971 4 503 4444.