Shaza Hotels, The Signature of Refined Hospitality

Press release
Published August 28th, 2025 - 07:37 GMT

Shaza Hotels, The Signature of Refined Hospitality

Shaza Hotels occupies a unique space in the hospitality landscape, a brand that celebrates Arabian elegance through its culture and storytelling, while operating to world-class international standards.

Every Shaza property is a carefully crafted narrative, brought to life through architecture, interiors, and guest experiences that reflect the cultural richness of the Silk Route. This attention to detail creates not just beautiful spaces, but destinations with personality and presence.

The brand’s leadership combines decades of luxury hotel expertise with a deep understanding of cultural positioning, enabling Shaza to deliver strong returns for owners without sacrificing the artistry that defines it.

Shaji Abu Salih, Vice President, Business Development and Growth, Shaza Hotels and Mysk by Shaza, said, "Our promise is simple. We create hotels that are commercially successful, visually distinctive, and emotionally resonant. We have never aimed to be the largest luxury brand, we aim to be the most distinctive, the one guests remember, talk about, and seek out."
For developers and owners seeking a partner who can deliver both prestige and performance, Shaza Hotels offers a concept that is proven, adaptable, and impossible to replicate. With a strategy that prizes selectivity over scale, Shaza is building not just a portfolio, but a collection of future classics.

Shaza’s growth focus is on leisure destinations and urban centres where cultural depth meets market potential. Each new property is envisioned as a landmark, a place that captivates locals as much as it inspires travellers.

Background Information

Shaza Hotels

Inspired by the cultures of the Silk Route, Shaza Hotels offers travellers a safe haven on their life expeditions – an oasis of calm amidst the clutter of daily life. Each hotel is a quintessential retreat steeped in the old world, and a promise to be a journey in itself. Captured in the depths of astounding architecture and distilled in the spices of rich cuisine, each of our destinations is a tapestry woven with facets of ancient cultures. The essence of the Silk Route transcends time, to bring travellers the most coveted treasure of all – tales yet to be told. Shaza Hotels affords travellers curated experiences set in contemporary-luxury spaces, designed for those who seek to explore and delight in the lavish elements of the bygone Eastern roads of trade.

 

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