SanDisk gears up for DISTREE 2012

SanDisk, the global leader in flash memory cards, is gearing for its participation in DISTREE Middle East 2012. The premier annual event unites vendors, distributors, retailers and e-tailers from more than 14 countries in the Information Communications Technologies (ICT) and Consumer Electronics (CE) channel. Using DISTREE as a platform, SanDisk will identify new avenues to market its products while networking with the industry’s leading players.

“DISTREE Middle East is an opportunity for us to meet customers in a captive environment without it being a constraint. It also offers an ideal stage for quality networking. DISTREE has a certain level of success predictability that other events do not have and we are pleased to be part of it,” said Tareq Husseini, SanDisk’s Regional Sales Director, Middle East and Africa (MEA).

DISTREE attracts senior executives from ME’s digital device and ICT products retail channel. Discussing industry trends SanDisk will highlight some of their latest products at the event, including the high-performance solid state drive Extreme SSD. It is over 5 times faster than a 7,200 RPM hard disk drive1, enabling computer users to boot their PC in less than 16 seconds.

“Computer wait times are becoming a thing of the past thanks to SSDs,” said Stephen Duignan head of corporate marketing & PR EMEA, SanDisk. “Our SanDisk Extreme SSD delivers virtually instant boot and shutdown times along with faster application launches. It’s a huge improvement to the computing experience.”

SanDisk’s product portfolio addresses all market segments-from smartphones and cameras to notebooks and tablets, ranging from entry level to professional. With more than 1300 employees worldwide SanDisk products are sold through more than than 250,000 retail storefronts worldwide.