SAMACO’s roadshow brings Volkswagen cars to the people

Press release

Published October 2nd, 2011 - 07:27 GMT

Al Bawaba

SAMACO, exclusive dealer of Volkswagen in the Kingdom of Saudi Arabia, announced their first roadshow which will run until November in Jeddah, Riyadh and Khubar bringing the entire Volkswagen model range to the people in the Kingdom.

During the roadshow, SAMACO will display a number of Volkswagen’s iconic cars and offer test drives. This ambitious tour will commence in Jeddah’s Red Sea Mall from September 21-23 and September 28-31 followed by Riyadh’s Riyadh Gallery Mall from October 12-14 and in Granada Mall from October 19-21. The roadshow will then conclude in Khubar’s Mall of Dhahran from November 2-4.

Discussing the roadshow Philip Burrluck, Volkswagen Brand Manager, SAMACO, said: “Volkswagen means "the people’s car" and with this first Volkswagen roadshow we want to engage with the public allowing them to gain firsthand experience of our popular models and meet our Volkswagen representatives.”

The events will display the wide range of Volkswagen models including the flagship Touareg, the recently launched all-new Jetta and the iconic Golf GTI and Golf R at selected malls throughout the markets. Passersby are welcome to test drive the vehicles on site at the malls, learn more about the models and the special offers available.

“We are proud of the range of vehicles we are offering in Saudi Arabia and we want to raise the awareness of Volkswagen in the minds of the people. Volkswagen is committed to delivering innovative yet affordable cars that people in the region love and value, and this roadshow gives us the opportunity to interact with the public.”

“Volkswagen caters to families looking for safety and comfort and to car enthusiasts that seek high performance and power. We aim to encapsulate the best in class technology and innovation in all our models. This is an exciting campaign for SAMACO and Volkswagen and we look forward to welcoming everyone at the roadshow events,” concluded Burrluck.

Background Information

SAMACO Automotive

Ever since SAMACO’s foundation in the Kingdom, it has been a pioneer of automotive distribution, a leading after-sales provider and strategic partner for Audi, Volkswagen and Porsche. SAMACO has effectively provided a comprehensive range of services that elevate the quality of its high-end brands.

Company Profile

Volkswagen Middle East

Volkswagen’s relationship with the Middle East dates back to when the first Beetle was sold here many years ago. Since then, the brand has witnessed an exponential expansion. In 2005 Volkswagen, Europe’s largest car manufacturer, confirmed its commitment to its customers and partners in the region with the opening of the Volkswagen Middle East Regional Office based in Dubai, United Arab Emirates. This initiative has allowed the brand to introduce a wider variety of Volkswagen models to the region and strengthen their dedication to their patrons.