Rasasi opens 15th store in Oman, strengthens leadership in region

Rasasi Perfumes, one of the leading names in the regional retail landscape offering a wide range of Oriental and Western fragrances, has announced the opening of its new store at Lulu Hypermarket at Darsayt in Muscat. 

The launch of the outlet, Rasasi’s 15^th store in Oman, reinforces the company’s aggressive expansion plans in the country and across the GCC. The store is strategically located within the shopping centre to allow easy access to its customers and showcases the entire range of products – from Oriental sprays, oils, Bukhoor, room fresheners to Western fragrances. 

At the new outlet, customers from across the region and overseas have the opportunity to experience the fragrances with the help of professionally-trained staff. 

Mr. Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “We are happy to announce the opening of our new store at Lulu Hypermarket, Darsayt. This new opening follows our decision to open a store in Sohar, which reflects the huge demand for our products in the country. Oman is a strategic market in our growth strategy and our new store is part of our vision to expand our geographical presence across the region.” 

The Rasasi store at Lulu Darsayt is not just a place to shop for fragrances but a treasure trove of one of the widest collection of exotic fragrances in a warm and welcoming ambience, a unique Rasasi trademark. 

The company’s business has grown steadily since its inception three decades ago and currently operates over 115 stores across the region. Rasasi manufactures a wide range of Oriental and Western perfumes with a strong distribution network spread across the world and a retail network throughout the Middle East.