Range Rover Evoque Wireframe makes its outdoor at Jumeirah Beach Residences

Press release

Published October 3rd, 2011 - 05:44 GMT

Evoque Wireframe at JBR

Residents of Jumeirah Beach Residences (JBR) were the first to witness the unveiling of a unique outdoor installation in the form of the Evoque ‘wireframe’, a life sized replica of the new Range Rover Evoque, set to arrive at Al Tayer Motors and Premier Motors showrooms later this year.

The wireframe, made from steel wire and painted in luminous neon blue, was created by Land Rover as an artistic representation of the Range Rover Evoque, a uniquely designed compact SUV which will appeal to a young, stylish and urban minded driver. The wireframe, launched at JBR, will be displayed at the Ritz roundabout, a prime location to attract attention from residents and visitors to the neighbourhood, until October 7. The wireframe will then be displayed at the Dubai International Financial Centre from October 16-20

From October 20 – November 19, Virgin Megastores in Dubai and Abu Dhabi will feature two display units of the wireframes at their stores in the Mall of the Emirates and Abu Dhabi Mall respectively. The wireframe in Virgin Megastore in Dubai will be a vibrant red colour while the wireframe in Abu Dhabi will sport a fluorescent pink colour. In the third week of the promotion, a surprise awaits customers in Dubai.

Robin Colgan, Managing Director, Jaguar Land Rover MENAP commented “The Range Rover Evoque will appeal to a stylish, urban consumer who is looking for a car that combines Range Rover’s premium luxury and formidable all-terrain performance with dynamic and sporty handling. With our eye-catching wireframes we’re sure to turn heads in the Emirates ahead of the Evoque’s arrival.”.

The Evoque wireframes were incorporated as part of a global campaign by luxury automotive manufacturer Land Rover to launch the newest edition to the Range Rover family. The wireframes have been spotted in cities across the world, from New York’s Grand Central Station to San Paolo Fashion Week and Paris’s Pompidou Centre. Now, the wireframe has arrived in the UAE, for installation at various popular locations within Dubai and Abu Dhabi.

The Evoque Wireframe is brought to the United Arab Emirates by Al Tayer Motors, UAE’s exclusive official Land Rover importer, and Land Rover.

Background Information

Jaguar Cars

Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for.

That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions.

Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.

Company Profile

Al Tayer Group

Established in 1979, Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond. With over 7,800 employees from 95 different nationalities, the Group has its headquarters in Dubai, UAE.

Al Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting. The Group’s portfolio includes several of the world’s leading brands such as Armani, Bvlgari, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols and Maserati. The Group operates over 180 stores across multiple markets in theMiddle East. In addition, Al Tayer Group has investments in commercial real estate, contracting, supply chain management, precision tools manufacturing and travel agency services.