RAK Ceramics reaches 20 million square metres sales with its Best-Selling Lounge Series

Adding one more to the long list, RAK Ceramics – the world's largest ceramics manufacturing company –has announced a new milestone since production on its top-selling Lounge Series reached 20 million square meters. 

Launched in 2005, the Lounge Series has since been sold across more than 110 countries and it is a phenomenal reach considering that RAK Ceramics is sold in over 160 countries which means the tile series has found itself in high demand in 75% of the RAK Ceramics’ global markets including some of the biggest global markets such as Germany, UK, France, Italy, Australia, Kingdom of Saudi Arabia and UAE. 

Recognised for its notable features, expressly high strength, low water absorption, being frost, acid and alkali resistant; the Lounge series is available in a variety of borders and corners, and comes coupled with low maintenance costs. It is manufactured using sophisticated technology called ‘Double Charged’ that uses multi powder, which means it displays uniform patterns and shades better than natural stone and marble. 

Abdallah Massaad the CEO of RAK Ceramics, said: “The success of the Lounge Series demonstrates the continued commitment of RAK Ceramics to deliver innovative products that have enduring value for our customers. The tile series’ universal acceptance in most of the major overseas markets is a reflection of our proactive R & D team based in different regions which helps to develop tiles catering to different market segments. Moreover, we are proud that the Lounge Series has been a prominent fixture in several high-profile developments worldwide, reaffirming its status as one of RAK Ceramics’ best-selling collections. This new milestone will certainly inspire us to continue to innovate and introduce new creations that will satisfy the evolving needs of our global clientele.” 

The high-profile projects where Lounge Series has been used worldwide include the Schlosscarre Shopping Mall in Braunschweig, Germany; the Stadion Centre Stadium in Vienna; the Movenpick Hotel Stuttgart Airport in Germany; the O2 Arena in UK; The Wave Muscat in Oman; the Power Tower Linz in Austria and the Meydan Grandstand in Dubai. 

The Lounge Series, which is available in various colours, sizes and finishes, works well in both commercial and residential applications, especially for areas with heavy footfall traffic. Customers can choose from 40x40 cm, 30x60 cm, 60x60 cm, 45x90 cm, 100x100 cm, 120x180 cm and RAK Slim (4.5 mm thick) sizes, in any of its six colours. The Lounge Series also features polished, unpolished and rustic surfaces.