Pirelli launches the Prepaid Visa Card campaign in GCC

Press release
Published October 24th, 2013 - 10:47 GMT

Al Bawaba
Al Bawaba

Following the successful summer iPad campaign, Pirelli Middle East has launched its post summer campaign across the GCC that will run through to November 10th. The campaign entitles all customers who purchase two or four Pirelli tyres of 17 inches or above, to receive a Prepaid Visa Card that can be redeemed at any outlet where Visa cards are accepted. The amount will be the equivalent in local currency of USD26 or USD64 (a complete list of participating outlets can be found at www.pirelliwin.com).

Karim Gaddas, CEO Pirelli, Middle East is excited to see the success of the new campaign after creating yet another alliance with a premium brand, "The goal is to constantly reward our clientele with Premium propositions in line with the quality of Pirelli products in terms of performance, safety and environmental impact, all in-line with the company's 'green performance' strategy."

All cards are branded with the new Pirelli 2013 "Engineered to Excite" campaign. The eye-catching design ensures these cards won't go un-noticed in your wallet, take them on your spending spree and have your shopping pre-paid!

Pirelli has designed and produced the highest number of OE Markings in tyres that are developed with the most prestigious car manufacturers. A premium car owner will always find the perfect tyre within the Pirelli range, designed on purpose to enhance a cars performance whilst assuring a unique driving experience.

Background Information

Pirelli

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. 
With 19 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 31,500 employees and had a turnover in 2018 of about 5.2 billion €. , It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.

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