Pepsi unveils the First-ever Retro Pepsi Diner in Riyadh this summer

Press release

Published August 8th, 2024 - 09:40 GMT

Pepsi unveils the First-ever Retro Pepsi Diner in Riyadh this summer

Pepsi Diner Exterior.

PepsiCo, in partnership with the burger joint Black Tap, is thrilled to introduce The Pepsi Diner, an exclusive pop-up at The Boulevard, Riyadh. This limited-time experience merges Black Tap's culinary creativity with Pepsi's iconic energy, reimagining the classic American diner with a contemporary twist.

Step into The Pepsi Diner and be transported to the golden age of diners, where nostalgia meets modern excitement. This unique pop-up is more than just a dining experience—it's a celebration of youth, energy, and the simple joys of life. Guests can challenge friends to a round of air hockey, groove to beats from a live DJ, and savor the age-old classic pairing of a perfectly crafted burger with a crisp, refreshing Pepsi, in a setting that celebrates the timeless appeal of this beloved combination. The vibrant atmosphere and engaging activities make it the ultimate destination for those seeking delicious food, and a memorable experience.

The Pepsi Diner perfectly reflects Pepsi’s focus on bringing people together and celebrating joyful moments. It’s a space that combines the nostalgic charm of classic diners with the buzz of modern entertainment, staying true to Pepsi’s commitment to connecting with today’s youth. Whether it’s the excitement of a game, the satisfaction of a great meal, or the enjoyment of time spent with friends, The Pepsi Diner captures the essence of what the brand stands for—energizing and inspiring people to savor life’s simple pleasures.

Designed to captivate and entertain, The Pepsi Diner offers a unique blend of flavors and excitement, with Pepsi at the heart of the experience.

Location: The Pepsi Diner, The Boulevard, Riyadh
Date: Ongoing until Mid-August
Timing: 6:00 PM to Late Night

Don’t miss the chance to experience this limited-time pop-up that brings together the best of dining, entertainment, and PepsiCo’s iconic brand energy. Visit The Pepsi Diner to taste and enjoy in style.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.