Ooredoo Ramadan TVC reaches over 1 million views

Ooredoo’s Ramadan television commercial reached over 1 million views on YouTube within 48 hours of its release on the first day of Ramadan. The commercial this year focuses on the true spiritual essence of Ramadan, and is entitled “Closer Connection” in reference to the connection between man and God.

The star-studded production’s lyrics are written by Emirati lyricist Ali Al-Khawar and the music is composed by Kuwaiti composer Fahad Al-Nasser. The song is a duet performed by Saudi singer Rashed Al-Majed and Egyptian star Angham, and features Tunisian singer Lutfi Boushnaq. The lyrics focus on the simplicity of making a strong connection with God by asking for His help sincerely and honestly, and it touches on the themes of God’s support and unconditional love to all people, regardless of their background.

Commenting on this, Ooredoo Kuwait’s Senior Manager for Branding Fatima Al-Mukhaizeem said: “We wanted our television commercial this year to remind people of the true essence of Ramadan: making a closer connection, focusing on what matters the most. We were fortunate to work with this group of talented people, and we hope that the commercial will resonate with our audience.”

The video features a number of well-known character, including Turkish actor Burak Ozcivit, Kuwaiti retired actress Raja Mohammed and the actor couple Fouad Ali and Haya Abdulsalam, in addition to a number of social media influences known for their philanthropist work, such as Safa Al-Failakawi, an advocate of adoption, in addition to Kuwaiti university students in the USA, Group 228, Dr Majeda Al-Yatama, Sundus Al-Qattan, and Oman footballer Ali Al-Habsi.

The commercial is produced by Senyar Productions, and is directed by Italian director Marco Bellone. This is the first jonit production between Ooredoo Group’s operating companies in the region, but it is not the first collaboration between Ooredoo Kuwait and Senyar; the production company is behind last year’s Ramadan commercial, which won 3 national awards for its innovation and creativity.  The commercial focused on Kuwait’s golden era of television in the 1970’s through the 1990’s.